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Get Gold Standard service.

Selling a home can be a time consuming and confusing process if you don’t have the right REALTOR® by your side. CENTURY 21® sells tens of thousands of homes every year in Canada and we bring the power of the CENTURY 21 system to each of our clients.

As a CENTURY 21 REALTOR, I will advise you on pricing, preparing, and promoting your home so that you achieve your goals. Start exploring this process with our free Home Valuation Tool that lets you see similar homes on the market as well as an estimated value range for your home.

Once you are ready to sell, we will use our CENTURY 21 seller consultation process to develop a pricing strategy for your home and identify the most important steps to prepare your home for the market. Once you go on the market, we will create a customized marketing plan for you using state-of-the-art technology tools to get your property in front of more potential buyers, so you can get the best offer.

For example:

  • C21.ca - Our national website highlights CENTURY 21 listings so they are more likely to be viewed. C21.ca supports high resolution photography and video to create the best impression of your home. Each listing gets its own property page, so we can efficiently market all the important details of your home.

  • Maximum Internet Exposure – CENTURY 21 works with a variety of website partners and the CENTURY 21 international network to market your property both to the neighborhood next door and to the other side of the world. Every CENTURY 21 listing gets included on Century21Global.com which is available in 36 countries and in 18 languages. In addition, the listing is included on Zillow.com, the largest real estate and rental marketplace in the U.S. CENTURY 21 puts the marketing exposure of your home as a top priority, so you get the maximum sales price for your property.

  • Social Media Marketing - Your listing is posted on popular social media channels. Through social media advertising, CENTURY 21 provides even more visibility to your property and targets specific home buyers that are looking for a home just like yours.

Once we have secured an offer on your property, leverage the CENTURY 21 training I have received to your benefit, and secure the best possible sale for your property. I’ll handle all of the negotiation, paperwork and details, and make the sale as easy as possible. We look forward to assisting you with selling your property. Start the process with a free online home valuation or contact us for your copy of our Home Selling Guide

Thinking of Selling?

We'll Provide You A Free Home Valuation!

Your success is our success, and in today's market, it's more important than ever to price your home right. We know how to price your property to make sure it sells. If you're curious about your home's value in today's market, just fill out a simple form and we'll send you a free home evaluation.

Get Your Free Home Evaluation Today!

Selling Your Home

There are a million different reasons why people sell their homes, but every seller has one thing in common: the desire to get as much money as possible from their existing residence as quickly and as hassle-free as possible. (If your home is your principal residence, you won't have to pay capital gains tax on any profits from the sale. If, on the other hand, it is an investment property, prepare for the tax man!)

Before you begin the selling process, really evaluate why you're moving. Do you have too few rooms, or too many? Has your job moved to another city and you're relocating? Are the neighbours driving you away? Or are you simply looking for a change? A complete analysis of your current position will set a good foundation for your next home hunt.

Buy or Sell First?
Buy or sell first? That's tricky. After all, if you find a purchaser for your existing home, before you've found a new one, you may find yourself living out of a suitcase if convenient closing dates can not be negotiated. On the other hand, if you find your dream home before you have sold your existing home, you may be faced with carrying two mortgages for a time.

So how do you manage? Easy. Do your homework and have a good idea about the neighbourhood and type of home you're looking for. Do an honest evaluation of your family's needs and budget.

Speak to your sales representative and start your new home search as soon as your existing home hits the market.

If you've found a home, before you've sold your existing one, use "sale of your existing home" as a condition on your offer. If you don't sell your house within a fixed period of time, you can choose not to go through with the offer. This, however, is a difficult condition for many vendors to agree upon and you may find that you have to forgo your price negotiating power.

Purchasing a home before you sell could be a risky strategy if you're counting on the proceeds from the sale.

If you've found a purchaser before you've found your next home, use "purchase of a new home" as a condition when you sign back the agreement. Again, it will only be for a fixed time. Even if you have not found the ideal next house by the time the deal closes, you may still wish to proceed with the offer. As a buyer with a "sold house" you will be in a better position to negotiate price.

Make Your House Ready For Sale
While we all believe that our home is our castle, our personal tastes may not appeal to everyone. Your sales representative will work with you to give you an impartial analysis of your home - how it relates to other "competing" homes on the market and how your home reflects current design and style trends. Your sales representative will also take a good look at the general condition and upkeep of your dwelling.

Overall, your sales representative will work with you to position your home on the market so that your sales experience will take place as expeditiously as possible.

Advertise Your Home on MLS®
This service is only available to real estate sales representatives. It is a database of all the homes for sale through sales representatives. Details about your home will be available to other sales representatives searching for homes in your area, in the range of your asking price.

Arrange Showings
In addition to giving your home the once over with a mop and dust cloth, have your sales representative prepare a home feature sheet. This is a one page synopsis of your home that highlights lot size, room dimensions, features and upgrades as well as utility costs and taxes. Prospective buyers will take a sheet and refer to it while viewing your home. Plus, it makes for a great reference sheet when the buyers are comparing properties.

The Open House: This is usually not a pleasant experience. The upside is that you usually won't have to be there to act as a guide. The downside is that you might have a series of open houses over a few weeks, with people poking through all areas of your home. And you'll have the constant pressure of keeping your home looking its best.

The Viewing: When a sales representative has a client who is interested in your home, they will first call to make an appointment with your sales representative. If you're lucky, you'll have time for the last-minute tidying. Of course, you can say no if the prospective purchaser wishes to come at an inconvenient time.

During the viewing, make sure you give the viewer and the sales representative a feature sheet and get the sales representative's business card. Give viewers the freedom to wander around your home by themselves. Following may make them uncomfortable. The sales representative will stay with the prospects to offer some protection against theft or property damage.